How to Use AI to Master Paid Media — Drew Smith | Why Paid Media is Hard for Retailers, How to Switch From Manual to AI-driven Campaigns, Google's AI Shift and its Effect on Paid Media, Why Google’s Performance Max is Hard to Manage (#320)
Description
In this podcast episode, we discuss the challenges that retailers face today with paid media and how you can adopt AI technologies to successfully manage paid media. Our featured guest on the show is Drew Smith, Co-Founder at upp.ai.
Topics discussed in this episode:
- Why retailers face significant challenges in managing paid media campaigns across multiple evolving platforms
- How the shift to AI powered advertising has transformed the landscape for ecommerce businesses
- How Google's reinforcement learning algorithms work in Performance Max campaigns
- Why product data is becoming increasingly important in the age of AI driven advertising
- What the future holds for AI in paid media management and why human expertise will remain crucial
Links & Resources
Website: https://upp.ai/
LinkedIn: https://www.linkedin.com/company/upp-ai/
X/Twitter: https://x.com/upptechnologies
Get access to more free resources by visiting the show notes at
t.ly/eyBDK
In this episode we talk about: eCommerce, paid media, AI technologies, retailers, Shopify merchants, online stores, eCommerce growth, marketing advice, Google advertising, AI in advertising, performance max campaigns, PPC managers, paid media challenges, smart shopping, digital marketing, machine learning, retail strategies, product data platform, upp.ai, customer data, reinforcement learning, paid media managers, advertising spend, Google ads, eCommerce trends, AI Powered Marketing, AdTech, AI Advertising, Marketing Technology, AI Marketing, Google Ads, Performance Max
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